Management
Insurance Institute for Business & Home Safety – Public Relations Manager
Elevated storytelling which transformed dense and difficult to understand cutting-edge scientific research into clear, engaging and practical content which drove meaningful actions for diverse audiences. Successfully bridging the gap between researchers and the public through writing, media, and outreach.
Responsibilities/Accomplishments:
– Simultaneously executed multiple campaigns involving partnerships with key stakeholders and collaborate with external groups to grow media mentions and audience reach by 6% YOY
– Increased high-value traditional media placement reach by 31% in 2023, representing an additional 34.8M consumer views
– Developed strategic key messages that support organization’s objectives to distill technical information for traditional and digital media opportunities
Photos, Movies, and More – Director of Operations
Technical operations for digital archival of analog media (film, videotapes, slides, photos, negatives, and historical documents)
Responsibilities/Accomplishments:
-Worked directly with leading equipment manufacturers (Blackmagic, Canon, Zeiss, Kodak, Bauer, etc.) to effectively develop and redesign Best Management Practices (BMPs) for proper maintenance of equipment and training of employees to increase technical productivity in all departments by 46.25% and reduce overall work-related injuries by 78.63% in first 30 days
-Orchestrated implementation of production Standard Operating Procedures (SOPs) with archiving experts from Library of Congress, Smithsonian Museum and Getty Museum that streamlined operational management to grow revenue from 1.23M to 2.85M in first 45 days
-Developed modernized management tools to increase visibility on weak areas of production to meet 90% accuracy of orders, 90% delivered within one week of estimated due date, and 100% customer communication ahead of first 90 day goal
-Launched procedures to scale operations in document scanning department with revenue forecast of additional 800K to 1.4M over the next 12 months with no additional costs or liabilities for the company
-Spearheaded employee cross-training in multiple production processes across departments to reduce overall company costs by 30K per year by leveraging internal talent, increasing productivity by 6K a month by providing workflow management options during employee absences, increase employee retention by 18% with clear internal career advancement opportunities, and providing management flexibility in strategically addressing any skill gaps as the company grows
-Trained supervisors to help identify and take immediate corrective action on workflow deficiencies representing substantial company expense and procedural inefficiencies
-Built management team committed to further strengthen profitability, communication protocols, quality control systems, and ensure 5 star customer service
Lights, Camera, Action! Films – Creative Director
Operational production of “Aliens From Inner Space” an animal themed web series for kids ages 8-12
Responsibilities/Accomplishments:
-Acquired necessary licensing agreements for Season 1, creating sponsorship opportunities, and providing advertising opportunities with relevant companies and organizations
-Managed partnerships with Scripps Institution of Oceanography, NOAA Ocean Explorer, Birch Aquarium, National Aquarium (Baltimore, MD), Aquarium of the Pacific, Monterey Bay Aquarium, Smithsonian National Zoo, Sacramento Zoo, Metro Richmond Zoo, Australian Reptile Park, University of Chicago, Nat Geo Kids, Scientific American, BBC Nature, Earth Optimism, and NASA)
-Lead marketing, promotion, development, writing and editing Season 1
RDF Productions – President and CEO
An outlet and resource providing video production and editing services for the local environmental, humanitarian, or community services that enhance the awareness, education, and outreach of sustainable topics. Additionally, operated the direction and management of “How Can I Help?: San Diego”.
Responsibilities/Accomplishments:
-Created, provided and maintained the largest collection of sustainability related videos for the Balboa Park Cultural Partnership. (Balboa Park is the nation’s largest urban park, ranked by The Project for Public Spaces and TripAdvisor as one of the ‘Best Parks in the World’)
– Developed a cohesive communications strategy and managed a 12-person communications team to build and sustain a strong reputation with 850,000 weekly users
– Explored new opportunities and grants to increase funding by 20% YOY.
– Increased stakeholder engagement with consistent and uniform correspondence procedures that showcased fiscal responsibility and brand aligned style practices
– Developed sustainable initiatives with a 15% ROI which cut overall expenses for the organization by 25% within the first year of implementation
Reporting and On-Camera
CBS/FOX (WSBT) – MMJ and Reporter
15 counties make up a region of northern Indiana and southwestern Michigan. WSBT is Michiana’s First, Fast, and Accurate News Station.
Responsibilities/Accomplishments:
-Generated more than 200 exclusive daily newsworthy stories through community contacts
-Proactively arranged enterprise interviews, shoot, edit, and report with 100% punctuality for slot time
ABC/CW (WBUP/WBKP) – Evening Anchor/Daytime Reporter/Social Media Manager
The Upper Peninsula’s ABC 10 and CW 5 News delivers local community driven stories that directly impact the region. WBUP and WBKP are owned by Lake Superior Community Broadcasting which built a reputation for honesty and integrity in broadcasting.
Responsibilities/Accomplishments:
– Award-winning anchor and investigative reporter that merged creative storytelling that directly impacted the region using brand identity to build a reputation of honesty and integrity
– Oversaw the tone and design of all outward communication from up to 10 reporters to organize content in an engaging manner which is consistent to the organizations mission, vision, and values
– Investigative reporter that held elected officials accountable in rural areas that generally lacked any other means of oversight
– A results-oriented nature and the ability to work well with people at all levels of an organization
– Audited all communication channels and set metrics to optimize and grow their reach
-Developed a minimum of three daily story leads and create at least two daily exclusive enterprise VOSOTs or packages for early evening and late shows
-Found five to seven local stories, get SOTs, film b-roll, write stories, edit stories, stack rundown, and anchor CW5 News Primetime as well as ABC 10 News at 11
-Established and maintained strong relationships in the community through multiple weekly interactions with elected officials and community leaders as well as monthly volunteer activities (The City of Marquette Arts & Culture Division, Room at the Inn Homeless Shelter and Food Pantry, Moose Country Snowmobile Club, Greater Ishpeming-Negaunee Area Chamber of Commerce)
CBS (WLNS) – Digital Journalist/Multimedia Journalist (MMJ)
CBS affiliate in Lansing, Michigan which is the capital of Michigan as well as home of Michigan State University and two GM plants. WLNS is owned by Nexstar which is the largest TV operator in the country with 169 television stations in 100 markets that reaches 38.9% of US television households.
Responsibilities/Accomplishments:
– Developed digital products that increased video views by 315% and page views by 43% from Q4 2018 to Q4 2019, resulting in over 51 million page views in 2019
– Produced and wrote 50-65 enterprise web stories with 400 – 650K impressions and 1,500 – 2,000 engagements (comments, shares, likes/reactions) per week
– Created the content strategy for social media and directed the design for the larger Nexstar Media Group website
– Key role player in creating engaging social media content and reporting breaking news directly to smartphone news applications
– Project management of all video assets and digital projects
– Oversaw the creation of newsletters and updates to the website and other media to promote organizational leadership’s digital first initiative which transformed modern broadcast journalism into the 21st century
-Presented exclusive live broadcast reports on technology, social media, environment, and the community
-Captured social media audience on multiple platforms including Facebook and Twitter
Lansing City Pulse – Freelance Writer
The Lansing City Pulse is a locally owned and independent newspaper providing arts and entertainment news and reviews.
Responsibilities/Accomplishments:
-Developed enterprise 600 – 1000-word articles on local artists to inform, entertain, and contextualize the value of art in the community
Aliens from Inner Space – Narrator
Educational Kids Web Series exploring rare creatures and unique animals on the third rock from the sun we call Earth. Get ready for a journey to the liveliest piece of property in the Milky Way Galaxy with Aliens from Inner Space!
Responsibilities/Accomplishments:
-Script Analysis to provide the correct tone, inflection, emphasis, pace and flow for clear communication and engaging performance to share complex scientific topics to an audience in a friendly, trusting, and understandable way
-Effective in natural sounding voice over timing for pre-edited video or narrator-based audio timing to align videos in post-production editing workflow
TV Show “How Can I Help? : San Diego” – Creator/Host
The Eco TV show was for local students and young professionals to explore the growing green career opportunities and voluntary neighborhood organizations using green practices and sustainable solutions to help make a difference in San Diego
Responsibilities/Accomplishments:
-Designed, hosted, and produced “How Can I Help?” with a generated an audience of 850,000 weekly viewers
Newscene (ITV – San Diego 16) – Anchor/Reporter
Emmy award-winning weekly half-hour news program
Responsibilities/Accomplishments:
-Anchored newscasts and presented news packages on set as lead reporter
-Wrote, produced, shot and edited VO’s, VO/SOT’s, entertainment, sports, and news packages
-Programmed and developed new protocols and procedures for chyron operator
BDCiTV “Order and Progress” – Executive Producer/Host
An up-close Adventure of Food, Music, Dancing, History and more. The Motto of Brazil Breathes New Life in Sunny Southern California as the Web Series ‘Order And Progress’ explored the Vibrant Culture of an Amazing South American Country.
Responsibilities/Accomplishments:
-Co-developed and produced a unique and original Web Series on Brazilian culture and Brazilian immigrants’ integration into the United States
-Created outlines for episodes, researched and planned segments, contacted industry professionals, and coordinated with guests.
Production
NPR’s StoryCorps – Community Facilitator
A national nonprofit organization that archives audio recordings at the American Folklife Center at the Library of Congress and shares stories on NPR’s Morning Edition
Responsibilities/Accomplishments:
-Facilitated and recorded interviews as a community partner with Michigan History Center to gather oral history of Lansing residents
-Promoted a comfortable and meaningful experience to engage the community in sharing stories as well as handle all technical aspects of the recording and meticulous archival process paperwork
King Schools – Video Production Specialist
Providing aviation mechanics, pilot education, and flight safety video tutorials.
Responsibilities/Accomplishments:
-Developed video and simulator material that teaches complex technical information clearly and precisely
-Field shooting, lighting, grip and audio as well as “Live-to-Tape” and Green Screen production techniques
-Post-production using multi-edit workflow to deliver a total of 360 lessons in 2016 (approximately one every 5 hours 47 minutes with an average run time of 35 minutes)
-Completed 9 Aviation Courses with Certification including the Drone Pilot License Test Prep Course, Sport Pilot Practical Test Course, Maneuvers for the CFI/Commercial Pilot, and Practical Risk Management For Pilots.
CW (XETV San Diego 6) – Video Editor/Floor Director
The diverse Emmy-Award Winning news team provided 41 hours of independently produced local news per week.
Responsibilities/Accomplishments:
-Edited and assembled video elements under strict deadlines to support newscasts and other programming
-Wrote VO’s and teases for Wake Up San Diego, San Diego Living and San Diego 6 News at 10 under strict deadlines.
-Performed quality control for the audio and visual look of the show
-Setup and breakdown of studio, operate studio and Jib cameras during live television broadcast
-Operated lighting, stage and mic guests for interviews
Media and Tech Camp at MACSD – Assistant Instructor
Assisted, instructed and supervised 12 campers per week and creating a minimum of 3 student videos.
Responsibilities/Accomplishments:
-Management and maintenance of all Media Arts equipment throughout the duration of camp.
-Instructed 12 weeks with 5th-8th grade summer campers on introduction to non-linear editing, camera techniques, post-production stop motion and developing a story using the movie making process.
Freelance Production
Video in Demand TV Productions – Camera Operator and Production Assistant
Hildreth Media Group – Camera Operator, Production Assistant, and Editing
FootPrint Films – Director, Key Grip, Gaffer, and Production Assistant
Pro Shot Studios – Audio Engineer and Boom Mic Operator
BlackEye Studios – Production Assistant, Lighting, and Key Grip
Slo-Mo Booth – Assistant Director and Camera Operator
Caracol Films – Production Assistant, Camera Operator, and Editor
Eugene Scott Productions – Editing, Production Assistant, and Gaffer
ClapMe Live – Camera Operator
Education
Purdue University – The Brian Lamb School of Communication
Master of Science, Communication
Concentration: Management Communication and Leadership
Expected Graduation Spring 2025
Purdue University – The Brian Lamb School of Communication
Graduate Certificate, Strategic Communication Management
December 2023
San Diego City College
Certificate of Performance, Broadcast News (Radio and Television Program)
May 2014
University of California, San Diego (UCSD)
Bachelor of Arts, Environmental Systems/ Environmental Policy
Minor: Economics
June 2009